It is stimates that 1/3 of the food produced globally end up to waste. Many of the food that is wasted, such as fruit and vegetables, has still a lot of bio- compunds with benefitial properties for the skin. At Go Cirkulär, we would like to extend the life of ingredients that otherwise will be discarded to produce high quality sustainable skincare products that are good for the people’s health and the planet.
My vision for Go Cirkulär is to become the first Swedish Upcycled skincare brand with Stores and a presence all over the world. I see the brand selling all different personal care products that are inspired by a circular economy and more sustainable consumption models. I would love to open multi-spaces where people can shop, but also to do other activities, to learn and share with the community, of course, surrounded by good nordic aesthetics and design. I see Go Cirkulär as a movement and a way of living, perhaps of people like me, who care about their skin but feel we can make better choices every day to protect our planet.