Heja havre simplifies the stressful everyday with a useful and tasty instant porridge. Perfect for the conscious on-the-go individual. Made on scanian oats. Just add water and we’ll fix the rest!
Problem: Havré is 22 years old, studies OATology at university and dances ballOAT in his spare time. In short, Havré has a lot of things to do and is constantly on-the-go. Havré is sitting on campus studying, he is tired and broke. He suddenly becomes very hungry, what should he do now?
He only has time for something fast, as he will soon have to take the bus to his ballOAT lesson. But at the university café only there are only sweets and cakes, which unfortunately are not vegan. Havré needs a snack that gives him long-lasting energy so he can study longer and go to his dance training. What is he going to do?
Hi Havré! We have got a solution for you! Unhealthy snacks should not limit anyone’s everyday life. We offer a snack that is both good, nutritious and filling. Above all, its fast and you can eat it on-the-go … It’s a vegan instant porridge!
Vision
Heja Havre will, at first, mainly be sold in Skåne (south of Sweden). This is because the company has Skåne as a starting point, but also because we care about the local aspect of our company. We think it is important that a locally produced product is also sold locally. This is to minimize transport and make it as sustainable as possible! Despite this, we at Heja Havre see an opportunity to achieve sales nationally and within Scandinavia in a sustainable way in the future.
Heja Havre’s ambition is to grow large on the oat market and thus Heja Havre is under development and working to scale up production. After carrying out a hand-scaled production, we have learned an incredible amount. Now it’s time for us to become more large-scale, so that we can offer our customers larger volumes and more mushy snacks! We are looking for a contract manufacturer that meets Heja Havre’s requirements as well as our customers’ requirements for durability, packaging, ingredients etc. There for Heja Havre 2.0 will be launched in fall. We are working hard to reach this goal while keeping our standards and product quality.
Within 1 year from launch, our goal is to be available at at least 10 local ICA retailers in Skåne. As well as establishing a collaboration with a large online retailer, eg Mathem, Apotea, Meds etc. We also want to grow in the gym/workout industry, which we hope to be able to do by starting by being present at 3 sports facilities (gyms or similar). We also want to be available at at least 5 cafés in Skåne. Also establish 10 regular corporate customers, who subscribe to a “porridge box” that they receive every month. Finally our goal is to have a functioning E-commerce that can represent Heja Havre and what we stand for!
Within 5 years, we want to develop our range of oat-based products and be able to offer even more good vegan snacks filled with oats. Imagine small oat balls with the natural sweetness from oats, rolled in vegan chocolate. The perfect snack on-the-go and as a Saturday treat! And launch a larger family pack of instant porridge!
The possibilities are endless with oats;)
We also aim to be in 3 chains in the Swedish grocery trade. In addition to this, an on-the-go product must of course be available where people are most on the go. Thus, a goal to establish dealers such as Pressbyrån, 7/11, Statoil etc, is highly relevant. Heja Havre also wants to be available where you travel and thus wishes to be able to enjoy a hotel chain’s breakfast buffet.
